The Role of the Concept of Need and Inequality Social Policy

From the inauguration of state organised welfare the concepts of ‘need’ and inequality have been at the centre of discussions and debates on social policy. Since the 19th century it has widely been accepted that the state has some responsibility towards attempting to fulfil some of civil society’s needs and the needs of those most at risk. Changing definitions and attitudes surround the concepts of need and inequality; this means any discussion of these instantly encapsulates the political and ideological debates which affect all aspects of social policy. Titmuss (ed. 1987) writes that ‘collectively provided services are deliberately designed to meet certain socially recognized ‘needs’; they are manifestations’ this means any changes†¦show more content†¦Yet there were many different ideas on what was seen as real ‘need’ and who was seen as deserving of welfare. In the Victorian era people were either deemed as †˜deserving’ or ‘undeserving’ poor; basically meaning that their poverty was either created by their own failings such as alcohol abuse or by eventualities which were out of their control such as job losses or illness (thus making them deserving) (Fraser, 1984). With the expansion of State welfare, and the bureaucracy which came with it, the poor were no longer categorised into deserving or undeserving instead their ‘needs’ were assessed. The introduction of the means test established a way of determining the extent of the needs of people. Although this may appear a fair way of organising welfare it has in fact had detrimental effects; according to Deacon Bradshaw (1983) the means test is ‘socially divisive’ as it has ‘given rise to gross distortions in the distribution of income amongst poorer families’. This system has also failed to deliver benefits to many people who need them as the means tested service has reflected v alues approved by society for example marriage, thus leaving those who do not conform to these values in a worse position financially (Deacon Bradshaw, 1983). Although means testing should essentially redistribute wealth through taxation, evidence has shown that it has done little to combatShow MoreRelatedGender Equality And Empowerment Of Women1562 Words   |  7 Pagesin United States, which was focused on welfare and single mothers. (BRIDGE) This concept came into the spotlight in the 1990s and the term continued to be questioned and researched. Criticisms emphasized the difference in female-headed households, and how there are other dimensions of women’s vulnerability that influenced the situation of poor women too, unlike for men. †( Carolina J. Wennerholm 2002,9) â€Å"The concept of the ‘feminization of poverty’ has meant three distinct things: that women comparedRead MoreCriminology And Sociology : Criminology1296 Words   |  6 Pageswill respond to crime with regards to policy changes and its place in the media (Australian Institute of Criminology: 2015). Sociology is the scientific study of human social interactions in a societal context (Calhoun, 2002). As sociologists study anything human related they can examine anything from the smallest interactions between everyday people to vastly complex international or multinational relationships. Within this they attempt to understand the social processes; that is why humans thinkRead MoreThe Priorities Of The United States Public Policy Making Process949 Words   |  4 PagesThe top priorities in the United States’ public policy making process continue to be protection from terrorism, a stronger economy, and the creation of more jobs (Pew Research Center, 2015). However, with a growing concern for public health and safety due to environmental issues, perhaps our policy makers should address the issues we face daily while living in our communities. The environmental issues extend beyond unhealthy, and risky conditions due to waste management and unsustainable lifestylesRead MoreRe generation in Public Housing Essay1699 Words   |  7 Pageswill reveal the need to create a more balanced social mix throughout suburbs and regions in Australia to stop the cycle of disadvantage. Moreover, it will provide information on the current issues surrounding social housing, the authorities’ proposals for a resolution and the expected benefits that should result from the new approach to public housing developments. Various strategies are being tested throughout estates in Australia to resolve the issues manifested in large social housing estatesRead MoreInequality Between Men And Women1315 Words   |  6 Pages Inequality between Men and Women Trisha Stafford American Public University System Mrs. Decter Table of Contents Introduction 3 Defining â€Å"Social Problem† 3 Explaining Sociological Viewpoint 3 Chosen Social Problem Introduction 3 Thesis 3 Defining Sexism 3 Why is it a social problem? 3-4 Statistics 4 Identifying and Defining Four Concepts Related to Sexism 4-5 How is this problem being addressed? 5 Conclusion 6 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreGender Inequality Between Men And Women1255 Words   |  6 Pagesfeminism maintains that women are treated in an unfair ways. Social gender roles lead to various forms of inequality and disparity between men and women, which in relation to the socio economic, political and cultural ideologies plays a negative role in girls (Asley 2014) .While some societies, defend gender differences based on their cultural norms and religious beliefs, this tends to restrict women physical and mental space.†Across social classes girls tends to have less physical mobility than boysRead MoreHealth, Social And Social Policy1656 Words   |  7 PagesHEALTH, WELLBEING SOCIAL POLICY By [Name of Student] [Name of Instructor] [University] [Course] [Date] Health, Wellbeing Social Policy Introduction Citizens, businesses and interest groups alike continue to be concerned about poverty and related factors that deal with health and finance. However, human rights and availability are concepts that aren’t not taken seriously enough, in view of certain perspectives. Health inequalities refer to the differences in the quality of the healthcareRead MoreIncome Redistribution And Its Key Pros1460 Words   |  6 PagesRedistribution Income redistribution refers to the concept of transferring income from the wealthy individuals to the less wealthy individuals through social mechanisms such as monetary policies, charity, welfare, land reforms, and taxation among others. Income redistribution affects the entire economy rather than selected groups of individuals. The concept of income redistribution emanates from the existence of income inequalities within an economy. Income inequality depicts a gap between the highest and theRead MoreGender Issues For Women s Mothers At Work1510 Words   |  7 Pageswork. Gender inequality Inequalities have been prevalent since the beginning of civilization. Up until the women’s movement, did we see a shift in feminism whereby women would gain certain rights. Within this movement, the role of the women fell short to discrimination and gender inequalities. The argument stands forth and is true that there are gender inequalities prevailing in all aspects of society. Thus, the concept of gender is not as easy as it may sound; since gender has a role to play inRead MoreGender And Gender Inequality1084 Words   |  5 PagesFor ages it was believed that the different characteristics, roles and status accorded to women and men in society are determined by sex, that they are natural and therefore not changeable. Gender is seen closely related to the roles and behavior assigned to women and men based on their sexual differences. As soon as a child is born families and society begin the process of gendering. The birth of the son is celebrated, the birth of a daughter filled with pain; sons are showered with love, respect

Essay on The Causes Of Homelessness In The U - 898 Words

The Causes of Homelessness in the U.S Nawaf Saif Almoeini Alex Westbrook University Preparatory Program January 16th, 2015 â€Å"In 2010, †¦ the U.S. Interagency Council on Homelessness issued a comprehensive plan to eradicate homelessness for all people through interagency collaboration and aligning mainstream services. A key goal is to prevent and end homelessness for all families, youth, and children within 10 years† (Bassuk, 2010, P.496). Homelessness is a situation that a person who could not afford a life and decide to beg people for help and money. Why do people become homeless is a complex question and the answer is that each person has a unique story that describes there experience. There are†¦show more content†¦It is very difficult to control and deal with people who are carrying such type of problems. They do everything that comes to their mind and sometimes do not listen to others who worry about them, so people should expect anything actions from them. In addition, people who suffer from mental illness might not get a job, so they prefer to look for money because they do not have any other choice except asking other people for money by being on the streets. At the same time, it is important to note that not all people with mental illness are homeless and not all people who are homeless report a mental illness. Not being financially set is a big problem for a person. For example as a result of everything being too expensive; for instance, telephone’s bills, electricity’s bills and water’s bills; a person may not be able to pay them. Therefore for instance if a person cannot afford to pay the mortgage and does not meet the requirements then the government is going to take action by taking the house and forces them to leave, then a person easily become homeless, because they have no place to live anymore. There are many people who work every day of the week who still do not make enough money to pay for rent and bills, not including money for food, healthcare and many other necessities thatShow MoreRelatedThe Main Causes And Prevention Strategies Of Homelessness1193 Words   |  5 PagesAbstract The main causes and prevention strategies of homelessness are briefly explained in this paper. The main cause of homelessness for the past 20-25 years is Poverty and Foreclosure, they are discussed in detail in this paper. Some strategies to stop homelessness are also discussed clearly. In this paper, we explicitly have discussed about the various measures to eradicate the homelessness and poverty. Introduction Homelessness is described as the state where people are deprivedRead MoreThe Main Causes And Prevention Strategies Of Homelessness989 Words   |  4 PagesAbstract: The main causes and prevention strategies of homelessness are briefly explained in this paper. The main cause of homelessness for the past 20-25 years is Poverty and Foreclosure, they are discussed in detail in this paper. Some strategies to stop homelessness are also discussed clearly. In this paper, we explicitly have discussed about the various measures to eradicate the homelessness and poverty. Introduction: Poverty: There are many people around the world who lack basicRead MoreArgumentative Essay On Homelessness1485 Words   |  6 Pagesimplemented policies have major effects on American citizens. It is estimated that around 1.35 million children suffer from homelessness due to their families living on the streets (Crook). With this massive housing conundrum, the United States government should increase funding for the McKinney-Vento Homeless Assistance Act. Increased funding would decrease homelessness by lowering the crime rate, educating students, and improving American living conditions. As the number of homeless AmericansRead MoreHomelessness : A Serious Social Problem1464 Words   |  6 PagesHomelessness is a serious social problem in most American cities. Homeless people are those who sleep in the open air or in provisional accommodation such as shelters or hotels, have no settlement after expulsion or release from jail or hospital, or dwell provisionally with relatives or friends on account of shortage of housing (Crane et al. 154-155). American economy has developed very fast since 1980s, but homeless population has been increasing. They seem to be seen here and there in public placeRead MoreMental Illness, Drug And Alcohol Abuse1476 Words   |  6 PagesIntroduction The information I gathered from the research was that the major factors that contribute to homelessness are mental illness, drug and alcohol abuse. I also learned that many individuals need to develop skills and seek treatment to learn how to break the patterns which lead to cyclical or generational homelessness (Morris, 1997). There are many signs that contribute to individuals paths to homelessness and some include sudden unemployment, maintain a budget for the family, domestic violence, mentalRead MoreThe Problem Of Homelessness And Homelessness1562 Words   |  7 PagesHomelessness We have already past Stone Age and marched towards the modern where we can see fascinating technology and different invention where cancer can be a cured with different medication but homeless still exists and is on the verge of increasing day by day. We can’t imagine ourselves being lost or not knowing where to go or what to do. Spending every day and night either depending on someone else or finding a shelter where you can have a nap. Waking up with the noises of the cars and otherRead MoreHomelessness Among Families With Children3141 Words   |  13 PagesAbstract Homelessness among families with children in an increasing problem in the United States today (Martin, 2014). A single mother with two to three children is among the fastest growing homeless demographic (Bassuk, 2010). Research shows that root causes for homelessness among families with children include, a lack of affordable housing, unemployment, domestic violence and substance abuse. Furthermore, studies support that homelessness negatively affects families with children by resulting inRead MoreThe Definition of Homelessness1604 Words   |  6 PagesThe definition of homelessness can vary depending who you speak to, but according to Peter Rossi in his text, Down and Out in America, he defines homelessness as â€Å"not having customary and regular access to a conventional dwelling; it mainly applies to those who do not rent or own a residence† (Rossi 10). Robert Frost states in his poem, â€Å"The Death of the Hired Man†: â€Å"Home is the place where, when you have to go there, / they have to take you in† (qtd. in Rossi 14). For people who are branded withRead MoreThe Causes Of Veteran Homelessness2513 Words   |  11 Pagesgoals are put in place and there is enough effort and power backing up the motor of these goals, then accomplishing an end to veteran homelessness will occur. This paper will examine the causes of veteran homelessness and how to cease and prevent veteran homelessness from happening and reoccurring. According to the National Student Campaign Against Hunger and Homelessness, as of 2014, 13.2% of the American population was homeless. Additionally, it was found that another 3.5 million people were strainedRead MoreThe Extinction Of Homelessness Essay1856 Words   |  8 PagesThe Extinction of Homelessness As 2016 has begun to come to an end. Most families in America are focusing on the presidential election, planning year end events or even establishing resolutions for the new year. While the invisible part of most cities population is faced with a pivotal decision. How will I survive a brutal winter without proper housing? On the surface this may appear to be an uncomplicated matter, to the casual eye, but it is genuinely a painstakingly complicated matter. Communities

Statement Of Teaching Philosophy Education Essay Free Essays

Geting a 2nd linguistic communication is a womb-to-tomb procedure that requires great attempt and dedication. Many pupils come to my Chinese category anticipating it to either be a stepping-stone to better calling chance or a channel to feed their wonder towards â€Å" alien â€Å" Chinese civilization and history. With this in head, I have three chief aims for my instruction: 1. We will write a custom essay sample on Statement Of Teaching Philosophy Education Essay or any similar topic only for you Order Now ) to ease the development of general sense and grasp for Chinese linguistic communication and civilization, 2 ) to supply cardinal cognition and tools built-in to Chinese larning procedure, 3 ) to further critical thought, self-learning consciousness and the capableness to use what they learn to practical scenarios. I actualize these aims by making an engaging, student-centered acquisition environment in which I place myself as a facilitator for my pupils ‘ larning procedure. My overarching end is to permeate pupils with relentless enthusiasm and grasp towards Chinese linguistic communication, and finally, animate them to go womb-to-tomb Chinese scholars and talkers. Bing a Chinese linguistic communication teacher, I try to incorporate my cognition gained as a research worker in linguistics and 2nd linguistic communication acquisition field, my passion as a devoted Asiatic linguistic communication scholar and my individuality as a native Chinese talker into my category. During my three old ages ‘ instruction, I steadfastly believe and ever adhere to the undermentioned rules. First, I ever strive to make a student-centered linguistic communication acquisition environment, which is reflected in assorted facets of my instruction. One facet lies in that I ever design and revise my category to suit what pupils genuinely want. For most pupils, the ultimate end of larning a linguistic communication is to be able to efficaciously pass on in that linguistic communication. Therefore, I include many synergistic activities which address common state of affairss in day-to-day life to hone pupils ‘ ability to use their acquisition to practical scenarios. For case, when learning a lesson about dinning, I ask my pupils to take part in a role-play activity that simulates a common scenario in a Chinese eating house. Students are paired up into groups of two and presume the function of clients or servers. Then, client will inquire waiter/waitress about recommendation on dishes utilizing a bill of fare from an reliable Chinese eating house. Furthermore, I encourage pu pils to prosecute in conversation with native Chinese talker by making a linguistic communication spouse plan, in which pupils are required to speak with his/her native Chinese spouse often. In my category, I place myself in a function non merely as a instructor that provides necessary cognition, but as a facilitator that guides pupils to detect the beauty of the linguistic communication. Through debut of these communicative activities, I aim to make a linguistic communication larning environment that is driven by its really purpose, that is, to accomplish effectual Chinese communicating in pattern. A student-centered acquisition environment is besides indicated by the fact that instructor should ever esteem each pupil and go to to each pupil ‘s specific demands. As the affectional filter is a really of import factor in foreign linguistic communication acquisition, A it is of import for me to be patient with pupils who make errors. I invariably remind my pupils that doing errors is an inevitable portion of advancement in linguistic communication acquisition and a good chance to larn. I besides pay particular attending to pupils who fall behind by doing certain they have all the aid they need to catch up. Second, I make every attempt to maintain pupils interested and motivated. As an experient linguistic communication scholar myself, I find that the most effectual goaded force to truly get the hanging a linguistic communication is echt involvement in that linguistic communication. Therefore, I try to actuate my pupils by maintaining the category moral force, entertaining and enlightening. On one manus, I introduce assorted synergistic activities that simulate interesting scenarios in day-to-day life, in which pupils are encouraged to travel about and organize groups at will. Such activities make the category more vivacious and stimulate pupils ‘ desire to better their acquisition. On the other manus, I besides include some relevant Chinese folklores, history and pop civilization in each talk that pupils find most interesting. For illustration, I explain the Chinese tradition of delegating a specific â€Å" birth animate being † to each twelvemonth when learning the Chines e footings for day of the month and clip. I find fun facts like this brand pupils more attentive and greatly prolong keeping period. I think strong motive and involvement will non merely better pupils ‘ public presentation in category, but besides let them to profit from the Chinese acquisition experience even beyond the schoolroom environment. Third, I believe that instructors and pupils must be portion of the invariably altering technological landscape. Technology permeates every facet of life, which I find can be a really powerful tool in linguistic communication acquisition. I use a assortment of multimedia tools in category to ease instruction, such as slides, film cartridge holders and audio extract. I besides add utile on-line resources, including online classs, intelligence and articles to my repertory, which provide a good beginning for my pupils to prosecute in self-learning activity, which is indispensable to linguistic communication larning procedure. Additionally, I take advantage of the platform the university provides to roll up pupils ‘ prep online, which ensures timely appraisal. Bing a linguistic communication instructor is a ambitious yet highly honoring undertaking, as a instructor can hold profound impact to a pupil life. I feel of all time so delighted and accomplished whenever my pupils show their aptitude in Chinese linguistic communication or echt involvement towards Chinese civilization. After the past three old ages being a Chinese linguistic communication teacher, there is non a individual uncertainty left in my head that my life will be devoted to this baronial end, that is, to animate pupils to go womb-to-tomb scholars of Chinese linguistic communication. 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Exit Interview Paper Essay Example For Students

Exit Interview Paper Essay Running Head: Exit interview Paper Exit Paper, 1 Tuskegee University July 28, 2009 Michael Ligon SOWK 364 Exit Interview Paper Ms. Macarthur Exit Paper, 2 Summary Description of Activities Over the course of this summer semester I have been exposed to many new learning experiences and opportunities. I am most thankful for the supervisor that I had at my agency, and the group of students that I have worked with this summer. This summary will be a rap out/ outline of some of the things that I have participated in this summer. I attended my agency four days out of the week, Monday, Tuesday, Thursday, and on Fridays. On Wednesdays I participated in group projects where I could be anywhere from the Tuskegee University’s farm, Farmer’s market, food market, Auburn University’s Farm, or local YMCA. For my junior practicum I was placed at Salem Nursing and Rehab Center of Tuskegee. I was under the strict supervision of Mrs. Eunice Torbert. I was prompted from the first day on out how to be a better student and for future references, a great social worker. I went over the policies for long term care facilities on the fist day that I spent at my agency, but before I was able to interact with any of the residents, I had to follow policy, which was to pass drug test, TB skin test, and a background test. My supervisor gave me the opportunity to learn the ways of a good social worker, and the importance of being a professional at all times. I did not shadow my supervisor, as nurses do in their field, I actually did work and tasks that were assigned to me. These tasks were very strenuous, some more than others, but I was able to get through them successfully. I was giving the opportunity to work with the residents hand and hand. Working with the residents was the perfect opportunity for me to gain experience in the long term facility. Exit Paper, 3 I was assigned, and completed tasks such as audit dealing with residents, quarterly assessments, running the entire social service department along, participating in activities with residents, and social history reports of residents. While at this agency I was given the opportunity and learning experience of being able to attend a job fair at the VA, a court proceeding, morning meeting at the facility, nurses meetings, and behavioral meetings. The experience and knowledge that I have attained from my supervisor as well as the agency and its staff members is overwhelming, all which I will be applying in everyday life, as well as to the field of social work. On Wednesdays I participated in several different duties and activities, along with my peers. The first was spent working with the children from the Safe Haven Program. We spent time with the children of this program for the beginning weeks of the summer semester. We sold tomato plants at the Farmer’s Market along with the children from this program, which had grown these plants on the Tuskegee University farm. While working with the children from the local YMCA, we had the children participate in arts and crafts projects, as well as games and other activities. I had the opportunity to spend one Wednesday at the Auburn University’s farm, which was the agency of three of my peers. While visiting their agency we had the chance to harvest vegetables and volunteer at the food market. This semester was very exciting, tiresome, full of knowledge, and one big learning experience. This learning experience will prepare me for the following semester, which will be Exit Paper, 4 my senior year. I feel that I will be better prepared for certain assignments, and I will not what is expected of me, and what to expect from the senior internship. One example of personal evaluation of practice, designed and carried out in the practicum setting (the client unit may be individual, family, group, organization, or community); On this particular day at my agency, I was the only representative of the social services department. .ua34dac6fabd54e46a9cf03271e25df61 , .ua34dac6fabd54e46a9cf03271e25df61 .postImageUrl , .ua34dac6fabd54e46a9cf03271e25df61 .centered-text-area { min-height: 80px; position: relative; } .ua34dac6fabd54e46a9cf03271e25df61 , .ua34dac6fabd54e46a9cf03271e25df61:hover , .ua34dac6fabd54e46a9cf03271e25df61:visited , .ua34dac6fabd54e46a9cf03271e25df61:active { border:0!important; } .ua34dac6fabd54e46a9cf03271e25df61 .clearfix:after { content: ""; display: table; clear: both; } .ua34dac6fabd54e46a9cf03271e25df61 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua34dac6fabd54e46a9cf03271e25df61:active , .ua34dac6fabd54e46a9cf03271e25df61:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua34dac6fabd54e46a9cf03271e25df61 .centered-text-area { width: 100%; position: relative ; } .ua34dac6fabd54e46a9cf03271e25df61 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua34dac6fabd54e46a9cf03271e25df61 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua34dac6fabd54e46a9cf03271e25df61 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua34dac6fabd54e46a9cf03271e25df61:hover .ctaButton { background-color: #34495E!important; } .ua34dac6fabd54e46a9cf03271e25df61 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua34dac6fabd54e46a9cf03271e25df61 .ua34dac6fabd54e46a9cf03271e25df61-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua34dac6fabd54e46a9cf03271e25df61:after { content: ""; display: block; clear: both; } READ: Order Of Reaction With Respect To Sodium Thiosulphate Biology EssayA mage page was made over the intercom, directed at the department of social services. When I originally heard the page I thought to myself that someone in the office would answer, but then I remember that I was the only person available. I was informed that a resident had not been following protocol in reference to the facility’s smoking policy. What I did was locate the resident in the dining hall, and approach another resident who in there as well. This was done in order to keep the resident from knowing my initial purpose for being in there. I talked to the resident for about three to five minutes before approaching the resident about his issues. I had formed a rapport with this resident not long after he entered the facility. I spoke with this resident about things that had nothing to do with his issue. After speaking with this resident for about 30-40 minutes, he eventually came out and told me on his on about what had happened and why it happened. I used my skills as a people person to get the resident to open up to me, telling why he acted as he acted without even mentioning what I was there to do. Exit Paper, 5 A detailed narrative illustrating that you have developed knowledge of yourself Over the span of this semester, whether I was at my agency or working with my peers during the group project, I became more knowledgeable about myself as a person, team player, and as a future social worker. Some of things that I went through this semester help me to realize that my level of perseverance was very high. There was not any point of this semester where I felt like I wanted to give up and call it quits. I had done this all of the prior work from previous semesters would have been done entirely in vein. This semester help me boost my confidence level higher than it originally was in reference to me being a great people person, being able to relate people at any level. My performance level as a team player were also brought to light when I found myself not being as involved as others during the group project. I now know that I will need to prioritized better during the fall, because my prioritizing was horrible this semester, I had too many things going on at one time. A thorough analysis of your mastery of the objectives for social work,  based on the 7 tasks contained in your learning agreement. Based on the seven tasks contained in the learning agreement I feel that I have mastered them, because I did very well at my agency, it was just the seminar work where I kept getting confused. I attained knowledge from the agency where I was placed, but the majority of my knowledge drew from my supervisor. Knowledge that she had given, I was able to apply it before I had even let the facility.

The impact of technology on music is overwhelming Essay Example For Students

The impact of technology on music is overwhelming Essay Music industry has an ease in publishing music as highly developed devices are replacing real musicians, which saves the music industry a lot of money. It is also advantaged by technology as the quality of recordings have been improved and technology has helped the music industry promote DVDs and cads to look better than they actually are. This may help the music industry but not its customers. The music industry has been severely damaged by peer-to-peer music sharing programs. These programs allow people to download any music they want. As more and more people are being hooked on these programs, there have been fewer sales for the music industry making it loose lots of money. As music has been influenced by music so has its musicians been influenced. New technologically advanced devices are allowing untalented or not so talented people to be successful and freely available access of products negatively affects performers. In addition, if styles produced by computers (techno) are even more popularized there will no longer be any need for musicians. We will write a custom essay on The impact of technology on music is overwhelming specifically for you for only $16.38 $13.9/page Order now During the 20th century, many composers made use of new technology to experiment with musical sounds. Recording on tape allowed composers to record sounds, then change and rearrange them to create a new musical work. The piece was then played to interpret the music. Many composers now use synthesizers and computers to create sounds. Others have composed pieces using a mixture of electronic sounds and traditional instruments. An example is Kankakee by the German composer Carnelian Steakhouses My final example of the way technology has influenced music can be cultural music. We all know what cultural music is. It is the music and styles our ancestors had created passed down orally like (Like Traditional Turkish music) As technology is being widely used, it has allowed styles like American pop influencing the cultural music of countries. To conclude technology in music has influenced the whole world including the music industry, music itself and musicians both negatively and positively according to the views and opinions of people.

Meaning of life †Life Essay Essay Example

Meaning of life – Life Essay Essay Example Meaning of life – Life Essay Essay Meaning of life – Life Essay Essay Essay Topic: The Secret Life Of Bees â€Å"Life neverseems to be the waywe want it butwe have to liveit the bestwaywecan! There isnoperfectlife. but we can make full it with PERFECT MOMENTS HOPE A ; END R ever at that place for everyone! Depends on us how we deal with them. . A Hopeless End! or An ENDLESS HOPE! The joy that u give to othersis 500 joy thatflows backinto ur life! A happy bosom makes a cheerful face! May all ur yearss b every bit lovely as ur bosom Destiny Is No Matter Of Chance. It Is A Matter Of Choice. It Is Not A Thing To Be Waited For. It Is A Thing To Be Achieved. When there is confusion between your bosom and head. Don`t listen to your head because head knows everything But your bosom knows merely U. The difference between a successful individual And others is non a deficiency of strength. Not a deficiency of cognition Rather deficiency of will. † Success isn`t key 2 felicity. . but felicity is 500 cardinal 2 success†¦ . so keep yourself happy 2 B happy A ; successful. . † We Will Open The Book. Its Pages Are Blank We Are Traveling To Put Wordss On Them Ourselves The Book Is Called â€Å"OPPORTUNITY† . Each Of Us Makes Our Own Weather Determines The Color Of The Skies In The Emotional Universe Which We Inhabit. Don`t Think About â€Å"What You Have Got†¦ † Think About â€Å"How To Use It That You Have Got†¦ † A paper winging in air isdue to its fortune buta bird is winging due to its attempt. So if fortune is non with u. attempts are ever at that place to back up U Hard-work is like stepss and fortune is like lift. Sometimes lift may neglect but stepss will ever take you to the top. Have a successful life. Fallen flowers can non mount back. So do non believe about the yesteryear. Love the Present. Live for the Future. with a beautiful A ; sweet Smile. Every adult male has in himself a continent of undiscovered character†¦ Happy is he who acts as the `COLUMBUS` to his ain soul†¦ . Beautiful Message by Mother Teresa: â€Å"If you can non love a individual whom you see. so how can you love GOD whom you have neer seen† Experiences are like moving ridges. They come to u on shore of life. Drag the sand from beneath your pess. But each moving ridge makes u stand on a new base. If you worry about a problem it becomes dual but when u smiling at it. itdisappears like a bubble so ever smile atyour job. maintain smiling If people around you. are seeking to draw you down. Be proud about it. B`coz it merely means one thing that: â€Å"YOU ARE ABOVE THEM† sugariness in your address endowment in your head love in your bosom peace in your eyes strength in your custodies A ; I wish ever victoryin your life â€Å"Persistence† Is The Twin Sister Of â€Å"Excellence† One Is A Matter Of Quality The Other A Matter Of Time †¦ Work For A Cause Not For Applause Live Life To Express Not To Impress Don`t Strive To Make our Presence Noticed Just Make Your Absence Felt. Luck is likesand in custodies. Itwill sneak outthrough fingers. no matergripped steadfastly or heldloosely. Merely hands inthe praying position can salvage it It is better to shout than to be angry. because choler hurts others while cryings flow mutely threw the psyche and cleanses the bosom. . Make Good to Everyone Without Expecting Much. . As an old adage says: -â€Å"Some Fragrance ever remains in HANDS of Those who Distribute ROSE. . ! † An Airplane is Always Safe at GroundBut It`s non Made for That. So Always Take Some Meaningful Risks in Life to Achieve Great Pleasure†¦Ã¢â‚¬ ¦ . Very true line When nails grow long we cut nails. non our fingers. Similarly wn misinterpretations grow up. cut ur self-importance non ur relation! Simple line but great significance Empty Pockets teaches million things in life But. Full Pockets spoil`s you in million ways. Personality is: Who we are and what we do when everybody is watching. . ! Fictional character is: Who we are and what we do when Cipher is watching. Frogs had competition to Reach Top of Hill. AllFrogs shouted. Its Impossible. But 1 Frog Reachedthe Top How? He wasDeaf Be DEAF toNEGATIVE Words A Valuable Lesson that A Traffic Signal Teach Us: Every Problem is like a Red Signal. If we Wait for Some Time. It will Turn Green. Power and money are fantastic beginnings if they remain in pocket but they are awful Masterss once they enter the caput. Every small smiling can touch somebody`s bosom. No 1 is born happy. But all of us are born with the ability to make felicity. Always be hpy Silence is the fencing around wisdom! If your pes faux pass. U can ever recover your balance. But if your lingua faux pass. Uracil can neer remember the words Past is Waste Paper. Present is News Paper. Future is Question Paper. Life is Answer Paper. So. Care to the full Read A ; Write it and bask life! Every job in life has a gift indoors. . So don`t get upset when you face job. It may hold more beautiful stoping than your outlook. Don`t call over what is gone. Smile about what remains. No affair whats lost. You can still ever find value in what is left. ! A Victorious Horse doesn`t know what is wining. He merely runs in hurting given by his rider. So whenever Ur in hurting. believe that God wants u to win. All birds find shelter during a rain. But Eagle avoids rain by winging above the Clouds. Problems r common. but attitude makes the difference We think there is eternal clip to populate. But we neer know which minute is last So portion attention. . Love and observe every minute of LIFE. Comparison is The Best Manner to Judge Our Advancement. But Not With Others. Compare ur Yesterday With Ur Today To Get The Best Consequences. Definition of â€Å"Human Being† by A Philosopher: A Animal That Cuts Trees. A ; Makes Paper. A ; On Those Documents They Writes â€Å"SAVE TREES† Every successful individual has a painful narrative. Every painful narrative has a successful stoping. Accept the hurting A ; acquire ready to success. Great Idea: When we cant laugh once more on the same gag. so why do we shout once more and once more for the one and the same hurting. BEST LINES: Dont read success narratives. You will acquire merely message. Read failure narratives. You will acquire some thoughts to acquire success. There is ever a hope and an terminal. It depends on us how we deal with them. We can look at it as a hopeless terminal. or an Endless Hope. Life neer turns the manner we want. But we live it in the best manner we can. There`s no perfect life. But we can Fill it with perfect minutes Mistake increase your experience and experience lessening your errors You learn from errors While the other learn from your sucsess. Life is Better When You`re Happy But Life is At its Best When Other Peoples Are Happy Because Of U. Be Inspired. Give Peace. . And Share Smile. You Can`t Bringing Back The Past. For It is All Gone. All You Can Make is Let Go. Move on. and Make Better Memories For The Future. Feelingss are like moving ridges. We can`t halt them from coming. But we can take which 1 to surf. It`s a beautiful balmy twenty-four hours! Think about this: There are about 8 billion people on Earth. and you are traveling to allow merely ONE individual to destroy your twenty-four hours? Have a fantastic twenty-four hours! ! Sometimes you got ta do more than sway the boat. Sometimes†¦ you got ta leap in caput foremost and do some moving ridges. . It`s a beautiful twenty-four hours! Plant around you today the SEEDS of Optimism and Kindness. . and tomorrow you can harvest its FRUITS of Love and Happiness†¦ appy weekend! STRENGTH doesn`t come from what you can Make It comes from OVER COMING the THINGS you Once THOUGHT you COULDN`T. Have a great twenty-four hours! Surround yourself with people who are traveling to raise u HIGHER! Life is already filled with those whowant to convey u down to your articulatio genuss. There areno random Acts of the Apostless. Weare all connected. Ucan no more separateone life from anotherthan Us can divide a breezefrom the air current. God Bless Us Having Lips. and non usingthem to smile. is like holding. A million dollars in the bankand burying theaccount figure. SMILEand have a hpy twenty-four hours! â€Å"To respect people who are HIGHER than u. it`s ORDINARY. To esteem people who are LOWER than u. it`s EXTRA ordinary. † Sometimes you got Tas shut up. get down your pride and accept that you re incorrect. It`s non giving up. it`s called turning up. When â€Å"I†is replaced by â€Å"WE† . . Even â€Å"ILLNESS† turns into â€Å"WELLNESS. † Have a happy weekend! U Better Live Ur Best and Act your Best 2day For today Is The Certain Preparation For Tomorrows and All Other Tomorrow That Follow It is non because things are hard that we do non make bold. it is because we do non make bold that they are hard. The mindis like a clock Thatis invariably running down. It has to be woundUp day-to-day with good ideas. Don`t go throughlife. Turn through life Anything is more of import When U can non acquire it. When U can acquire it This is less of import for u. This is nature of every homo. If your actions inspire others to woolgather more. larn more. make more and go more. you are a leader. Every bad state of affairss have something positive. . Even a stopped clock is right twice a twenty-four hours. â€Å"Logic Of Time† When Time Never Stops For Us. Then Why Do We Always Wait For The Right Time. . ? No Time Is Incorrect To Make The Right Thing. ! Waves Are Inspiring. Not Because They Rise And Fall. But Because They Never Fail To Rise Again. Have A Rising Day. An Inspiring Fact: If You Can Still Smile When you are Wholly Broken Up. Then There Can be Nothing That Can Break you Following Time! A Lifetime Inspiring Thought† Always Try Your Best To Get Whatever You Love. . Otherwise You Will Be Forced To Love Whatever You Get. . Sucess does non depend on doing of import determinations rapidly. but depends on your speedy actions on of import determinations. Forget Past Failures! Focus on the NOW and What needs to be done today to assist you accomplish your dreams! When you are following your energy and making what you want all the clip. the differentiation between work and play dissolves. When unexpectd state of affairss come in forepart of you. what does it intend. . ? It means that you are Traveling Ahead Faster than you expectd. . ! Great motivational words written on the entryway of an American university. . â€Å"I know I am something. because God doesn†t create refuse. ! â€Å"Every Morning Get Up `n Look Through The List Of Richest People In The World. If Your Name Is Not There. Please Go To Work! † Learn to face your frights head on because sometimes what you fear is non even worth your fright. God has given you what it takes to accomplish all your purposes in Life. Therefore put into action your attempt foremost befor u think about a miracle. I want to be the greatest of me. For this is all I can make. It is my wish that you promise me this. you be the greatest of you. ! A Stone is broken by the last shot. This doesn`t mean 1st shot was useless. Success is a consequence of continues Daily Effor. ! †Waiting to win is common to all. But working to win is manner of a title-holder! Be a Champion and win the universe! ! A lamp doesnt speak. . It introduces itself through its visible radiation. . Achievers neer expose themselves. But their accomplishments expose them! â€Å"Best ground for our failures† We are anticipating ORANGE by standing under a MANGO tree! So We should alter Either our outlook or tree. ! When you`re following your energy `n making what you want all the clip. the differentiation between work and play dissolves. ! In The CAMERA Of Your Mind. Load The ROLL Of Your Good Thoughts. . Press The BUTTON Of Your Hard Work. . `n Get The Photo Of Your Success. Confidence Helps To Put Some Aim. . But. Self Confidence Helps To Achieve That Aim. So. Never Lose Your Self Confidence. . ! If You Are Successful You Will Win Some False Friends And Some True Enemies Succeed Anyhow Be Like A Dolphin. Even Though There Are Dangerous Sharks Arround That In The Ocean. It Simply Enjoys The Swimming`n Celebrates On Its Own. . ! Victory Is Not The Property Of Brilliants. . It Is The Crown For Those Who Bow Themselves In Front Of Hard Work `n Confidence When Flood Comes â€Å"Fish Eat Ants† When Flood Goes Down â€Å"Ants Eat Fish† Time Matters. . â€Å"GOD Gives Opportunity To Everyone. † Negative Thinking IsAs Important AsCreativeThinking. BecauseIf Creative Thinking Invents Aeroplane. Then Negative Thinking Invents Parachute. Umbrella cant halt Rain but make us 2 Stand in Rain. . Assurance May Not Bring Success But It Gives Power To Face Any challenge. ! Whatever we do. We Must Always Remember Our Aim. If You Want To Fly With EAGLES. Don`t Swim With DUCKS. TIME Is A Rare LuxuryWhich Can Never Be Purchased At Any Cost. So when. Person Spends it For U. It defines the deepness of attention One Has For you. ! A Soft Nature Of A Person Doesn`t Mean Weakness. . Remember. . Nothing Is Softer Than Water. . But Its Force Can Break The Strongest Of Rock. ! Nice one: If You Love Someone. Be Brave Enough To State Them. . Otherwise Be Brave Enough To Watch Them To Be Loved By Person Else. . Amazing Lines: â€Å"Live Well `n Happily. Its The Best Retaliation To Those Who Have Hurt You †n Avoided You† . ! Without traversing the worst state of affairss. No 1 can touch the best corners of life. Dare to confront any state of affairs. Try Hard to Achieve high in Life. It Is Always Good To CompromiseOnly When The Other Side Understands Your Feelingss. But Its Not Good To BendSo Much That u Lose Your Being Respect Those Who Find Time For You In Their Busy Schedule. . But Really Love Those Who Never See Their Schedule. . When You Need Them. ! Best Attitude For Life: My Pain May Be The Reason For Somebody`s Laugh But My Laugh Must Never Be The Reason For Somebody`s Pain. ! We may non Achieve Everything that we Dream. But We will non Achieve Anything unless we Dream. . ! ! Night is longer than twenty-four hours for those who dream `n Day is longer than dark for those who make their Dreams come true. Really Nice Lines†¦ â€Å"Never take the Help Of Tears to Show Your Emotions. . `n Never Take the Help Of Words to Show Your Anger† . . ! When the Mirror of LIFEGets Dirty with the Fog of Reality. Try Wiping it out with Your FAITH. You Can See the Clear Reflection Of Your Dream: ) Making memorable minutes forYourself is non a large thing. But. You being the cardinal individual in others memorable minutes is an ageless thing. . ! ! Journey of Life Is Exciting when You challenge Your ain Weakness. . Sometimes Your Enemy Teaches You Better Than Your Friends. ! â€Å"I hated every minute of Training. but I Said don`t Quit. Suffer now `n Live the remainder of Your Life as a Champion† LIFE is really similar to a Boxing Ring. . DEFEAT is non declared When you fall DOWN. . It`s declared when You REFUSE to Get Up. . ! ! No Matter How Many Times The Teeth Bite The Tongue. They Still Stay Together In One Mouth. That`s The Spirit Of FORGIVENESS. . ! â€Å"If your caput Tells u onething andyour hearttells u another ; before Us do anything. Decide foremost whether U have a betterhead or a better heart† Nice Stating from aBroken Heart†I`ll ContinueMy LoveEven IfMy Love Fails`Coz. Howwould I hate the heartwhich made me toLove more than My Life† I Knows That A Lot of People Hate Me. Because I am Bad. But. Few Peoples Surely Love Me. Because They Know That My Little Goodness Is Not Fake. . Never keep your caput high with pride or self-importance. Remember. Even the victor of a gold decoration gets his decoration merely when he puts his caput down Living entirely is truly better than life with bogus people. who hate you but move like loving you. Great Thought: When we cant laugh once more on the same gag. so why do we shout once more and once more for the one and the same hurting. Without Tasting The Worst Situation. No One Can Taste The Best Thing Of Life. . . . Dare To Face Anything in Your Mysterious Life Don`t Think About â€Å"What You Have Go†¦ . † Think About â€Å"How To Use It That You Have Got†¦ . † A paper flyingin air is due to its fortune but a birdis winging due to its attempt. So if luck isnot with u. attempts arealways at that place to back up U Nothing is predestination. the obstructions of your yesteryear can go the gateways that leads to the new beginnings. Life Will Never Provide Warranties and Guarantees It Can Only Provide Possibilities and Opportunities To Convert Them intosuccess! ! ! Without forgiveness life is governed by an eternal rhythm of bitterness and revenge. Never tell people how to make things. State them what to make and they will surprise you with their inventiveness. Management cardinal for success. if you don`t like any regulation. Merely follow it. make the top And alter the regulation. Life is at its weakest When There`s more Doubt than trust But Life is at its strongest When you learn How to swear In malice of The uncertainties. Erasers are for people who make mistakes. But a better expression: Erasers are for people willing to rectify their errors. Do non do your purpose like the garden because everyone walk on it But do your purpose like the sky so everyone want to touch it. There are merely two Thingss you â€Å"have to† Do in life. . You â€Å"have to† dice. . And You â€Å"have to† live Until you die. . You make up All the rest†¦ . . The power is detested. and miserable the life. of him who wishes to be feared instead than to be loved. TRY is a little word that can do a Big Difference. . If we TRY. we merely RISK FAILURE. But if we dont TRY so we ENSURE FAILURE. Comparsion is the best manner to judge our advancement. . But non with others. . Compare Your Yesterday with your Today. . Some things you have to make every twenty-four hours. Eating seven apples on Saturday dark alternatively of one a twenty-four hours merely isn`t traveling to acquire the occupation done. Yesterday I was Clever. So. I wanted to Change the World. But Today I am Wise. So I am Changing Myself. . It is better to merit honours And non hold them than To hold them and non merit them. Success isn`t a affair of being 500 best nd winning vitamin D race. Success is a affair of managing vitamin D worst neodymium still completing 500 race. A sundown here is a Dawn on the other terminal of the worldWe must NEVER give up. BecauseWhat appears to be theend may really be aNew Get downing The head is like a clockThat is invariably running down. It hasto be woundUp day-to-day with goodthoughts. Don`t go through life. Grow through life Anything is more of import When you can non acquire it. When you can acquire it This is less of import for you. This is nature of every homo. If your actions inspire others to woolgather more. larn more. make more and go more. you are a leader. The Most Deciding neodymium Motivating Sentence Which should Always Be Followed In Life. The Race is non Over Because I Haven`t WON Yet A Child onFarm Sees PlaneFly Overhead. AndDreams of a FarAway Place. The Pilot on The Plane SeesThe Farmhouse. AndDreams ofHis Home. That`s Life â€Å"A mountain is non higher than our assurance it will be under our feets. if we reach the top†¦ † Coins ever make sound but The currency notes are ever soundless. So. when your value increases Keep yourself unagitated and soundless. When u feel depressed. confused or hurt. Don`t worry stand in forepart of a mirror. U will happen the best one to work out your job. Trust Yourself! â€Å"Honey bees must tap two 100 flowers To do one bead of honey. . † Remember: The sweetest wages comes from the hardest battle. . The basic difference between God and Human. . God ; gives. gives. gives and 4gives. Human ; GETS. gets. gets and 4gets. Everybody is weak. Everybody fails. Bing strong is contending. It`s difficult and it`s painful and It`s every twenty-four hours. It`s what we have to make. When you believe†¦ something can be done. your head will happen the ways to make it. Believing in a solution paves the manner to a solution! ! To happen what you seek in the route of life. the best adage of all is that which says: â€Å"Leave no rock unturned. † Peoples frequently say that Motivation doesn`t last. Well. neither does bathing – That`s why we recommend it daily. Luckey is who get the chance Brilliant is who creates da oppertunity Winner is who uses the chance Have A Great Day! Best Of LucK. Life is excessively short. If we work Good. Or If we work Bad. In 2 instances life will stop. So if we work good than we are died peacefully. Whenever you see a successful individual you see the public glorifications. neer see the private forfeits to make them†¦ We must halt presuming that a thing which has neer been done before likely can non be done at all. I know I`m Something. Because Go doesn`t Create Garbage†¦ Words written on the Entrance of An American University†¦ . . Can we make woo in the eventide today? I`m in a good temper Just a small spot of snoging and seize with teething Reply me shortly! Urs fondly MOSQUITO Maturity is achieved when a individual postpones immediate pleasances for long-run values. Do non restrict your challenges Challenge your bounds. Born with personality is an accident. BUT Dying as a personality is an accomplishment. MY Manner OF LIFE. Peoples Laugh Because I am Different. And one Laugh Because They Are All the Same. Thats Called`ATTITUDE` . â€Å"LIVE IT YOUR OWN WAY† â€Å"Born with the personality is an Accident. But To decease as a `Personality is an Achievement` . . Achieve the best in youe Life! ! Old construct: â€Å"Do or Die† New construct: â€Å"Do b4 u die† Latest construct: â€Å"Don`t dice. until u do† . Champions aren`t made in the gym. Champions are made from something They have deep inside a Desire. a Dream. a Vision. Take the first measure in FAITH you don`t have to see the whole stairway merely take the first measure The ultimate step of a adult male is non where he stands in minutes of comfort. but where he stands at times of challenge and contention. Life is a great travel trip. . Problem is that it doesnt come with a map. We`ve to seek our ain ways to make the Destinations. . ! Now the World is going a Bad Place to Populate In. . Not because of Bad People. . But Due to Silence of the Good Peoples. . Have a Peaceful Day. . Always have a alone character like salt. It`s presence is non felt But it`s absence makes all things tasteless. Golden words If Peoples Around You Are Trying to Pull You Down. Be Proud of It! It Merely Means One Thing. That You Are Above Them. The whole secret of a successful life Is to happen out what is one`s fate to make. And so make it. Never hold yourself entirely responsible for any bad luck in life because no individual raindrop is neer entirely responsible for any inundation. Never alter your originality For the interest of others. Because no 1 can play your function Better than you. So be yourself. You are the best. The art of acquiring person else to make something you want done because he wants to make it. The boundaries which divide life from decease are at best shadowy and vague. Who shall state where one ends. and the other Begins? It is difficult to neglect. But it is worse neer to hold tried to win. Winners believe that they create their ain fortune by their actions ; also-rans believe in good and bad fortune. The significance of a adult male Is non in What he attains But In what He longs to achieve. A antic quotation mark for life: Satisfy the individual who expects from U. Rather than surprising the individual who neer expects anything. Above all. dispute yourself. You may good surprise yourself at what strengths you have. What you can carry through. When you retrieve how difficult it is to alter yourself. You begin to understand what small opportunity we have of altering others. Look at the Clock when u R sitting merely. But Never Look at Clock When U R working. The Hard Reality of Life is that. . When u demand ADVICE. Everyone is ready to Help You. . But When u demand HELP. Everyone is Ready toADVISE You. Failure is the lone chance to get down the same work with more intelligency. . A good program of today is better than a great program of tomorrow. Look backward with satisfaction A ; look frontward with assurance. â€Å"If you want to bask anything. ever think today is the first twenty-four hours But If you want to accomplish anything ever think today is the last twenty-four hours. In each individual twenty-four hours we smile and laugh so many times. We neer thank Allah afterevery smiling but wedo incrimination complain Him for every tear we cry Once a wise adult male was asked: What is intending of life? ? He said: Life itself has no significance. life is an chance to make a significance. . Life is excessively short. To Kiss Slowly. Laugh Insanely. Love Truly and Forgive Quickly †¦ Never plan your character like a garden. Where anyone can walk. Plan your character like the sky. Where everyone candesire to make Hitler Life is Better When You`re Happy But Life is At its Best When Other Peoples Are Happy Because Of U. . Be Inspired. . Give Peace. . And Share Smile You Can`t Bring Back The Past. For It is All Gone. All You Can Make is Let Go. Move on. and Make Better Memories For The Future. â€Å"Take a sweet smiling when you are insulted. Sometimes. a smiling is adequate to do them repent with their words. â€Å" It is better to be admired than to be popular. Strive to be better yourself. and non to delight others If You Don`t Believe In Miracles. Possibly You`ve Forgotten You Are One ; ) Have A Happy Weekend! Enjoy! : -* There comes a clip when you have to halt retrieving your errors and travel on. No declinations in life. merely lessons. You can non ever wait for the perfect clip. sometimes you must make bold to leap. Have a great twenty-four hours! If people make you experience that you are less needful. learn to make this: Keep DISTANCE The 1 that angers you controls you. Don`t give anyone that power! particularly the 1 who does it deliberately. Have an exceeding twenty-four hours Never apologize for stating what you feel†¦ . That`s like stating sorry for being REAL. One prevarication is all it takes for person to lose involvement in you. It`s ever best to be upfront. staying existent and to state the truth Don`t point out other people`s defects because you`re non perfect. You have to look in the mirror before you can look out the window. A lingua has no castanetss but it can ache someone`s feelings. So ever be concious and be wise on what you`ll say. A mountain is non higher than your assurance. . for it will be under your pess when you reach the top. . Have a cool twenty-four hours! â€Å"Hot caputs and cold Black Marias can neer work out anything. † Scarcity is numbering the figure of seeds in an apple. Abundance is contemplating the figure of apples in a seed. May U have an abundant life! Our life is filled with a promiseof beautiful experiences. but merely if westop and notice all the small things thatmake up the whole image. A valuable lesson that a traffic signal Teachs us: â€Å"Every job is like a Red Signal. If you wait for some clip. it will Turn Green. † REJECTIONS has a utile intent that is. for us to larn either to alter ourselves for the better or to warrant who we are. Happiness is like a rainbow. Sometimes we can merely see it after weve shed adequate cryings in our cloudy yearss. May you find happiness every twenty-four hours! HOPE is the small voice you hear whisper â€Å"maybe† when it seems the full universe is shouting â€Å"no. † Never lose hope. Have a great twenty-four hours! Alternatively of wishing you were person else. be proud of who you are. you neer know whose been looking at you and wishing they could be YOU. aLways try 2 be happy watever Lyf brings. . retrieve dat evry 60 sec0nds u spend in being upset is a minute of felicity U can nver acquire back. In this universe some people will throw rocks in your way. It depends on you what you make from them. A WALL or A BRIDGE! Forget about the universe â€Å"Failure. † If you`re ever larning new things. you`re ever winning in life. Have a cool twenty-four hours! Do non take down your criterions to maintain anyone. Make them run into you at your degree. Self-respect is your power. The 3 C`s of Life: Choices. Opportunities. Changes. You must do a Choice to take a Chance or your life will neer Change. â€Å"Everything that u losehas it`s ownway of returning back to u. the funnything is. it`s non ever the manner u expect it. Sometimes it`even more. † Those who danced were thought to be rather insane by those who could non hear the music. Show the universe you ROCK! Have a fantastic twenty-four hours! HATING people takes excessively much clip. Forgive them. non because they deserve it but because you are on a HIGHER degree than they are. â€Å"Don`t accuse unless you are able to PROVE and don`t incrimination unless you are able to FORGIVE and don`t forgive unless you are able to FORGET. † Don`t confound your way with your finish. Just because it`s stormy now doesn`t mean you aren`t headed for sunlight. God bless us all! Life islike a camera. Focus onwhat`s of import. capturethe good times. develop from the negatives and if thingsdon`t work. justtake another shooting.

Why Marijuana should be illegal Essay Example | Topics and Well Written Essays - 500 words

Why Marijuana should be illegal - Essay Example Many studies have consistently demonstrated a correlation between risky sexual behavior and marijuana use by the same students. Marijuana users are more inclined to take risks than do students that do not use it and other drugs. This may be an obvious statement but a propensity to take risks with their health combined with a loss of inhibitions while on drugs and the need of all teenagers to be accepted by their peers leads to an increased level of sexual activity. This problematic scenario also increases the likelihood of students having sex at an earlier age, having multiple sexual partners and decreases the chances that they will use contraception than those that do not use drugs. â€Å"Teens who have used marijuana are four times more likely to have been pregnant or to have gotten someone pregnant than teens who have never smoked pot† (The National Center on Addiction and Substance Abuse, 1997). Ironically, schools are havens for marijuana available for the asking. Parents and teachers seem oblivious and are evidently powerless to control this disturbing situation. No one can deny that using marijuana can cause adverse effects to the user of any age but the effects to the teenager are especially damaging. Teenagers are in a much more vulnerable situation than are adults as they are still developing in every aspect of life. Unfortunately, it remains this group that has the most access to drugs as schools have become prolific drug outlets. The vast majority of 10th graders in the U.S., for example, claim they can easily purchase marijuana (78 per cent). Teenagers quickly learn that they can readily obtain marijuana in addition to other more exotic drugs to a somewhat lesser extent. Marijuana use often leads to other drugs. Drug abuse is costly to teenagers in many physical, mental and emotional ways. (Ault, 2001). Teenagers experience more emotional fluctuations

Restrictions in Accessibility of Entertainment containing Violence Essay

Restrictions in Accessibility of Entertainment containing Violence - Essay Example Violence is relayed in various forms. They can be seen from the televisions, heard on radios, read over the magazines, viewed from the internet, or even experienced it from real life. They are found in various forms such as cartoons, movies, advertisements, comics, words and many more. Access of violence from entertainment media is easy. Children can access them readily. They are exposed to them unintentionally due to its easy accessibility. Violence to some degrees has some effects to children. What they see can influence their psychological state thereby intervening their proper growth and conduct. The proper upbringing of children to make them good citizens for the next generation depends upon their environment. The greatest factors contributing in their growth start from homes, then in their educational institutions, and their community. People around them especially their parents and guardians must be aware on how to mold them. It is vital to take care of children. They should b e protected from the harsh world for their proper upbringing. The influence of violence coming from media entertainment must have some restrictions for children for them to be protected from violence. These can be done hand in hand by the government, the direct people in the homes and the whole world. The world is now on the digital technology era. There is no stopping the various machines and other digital innovations from making men slaves of technology. Man is uncontrollably under the influence of machines making the whole humanity dependent on computers and other gadgets to go through their daily lives. Digital technology has made man’s work easy and fast. It has provided entertainment that is easily accessible through various modes such as television, radios, computers, internet, video games, cell phones, and many more.

<Application Student Scholarship> Essay Example | Topics and Well Written Essays - 1000 words

- Essay Example In the first year of my study, I met a lecturer named Eng James who was teaching me one of the units in electrical engineering. James substantially helped me in the chase of my profession by teaching me entrepreneurship skills. According to his remarks, it was quite evident that entrepreneurship was one of the significant aspects of a renowned businessman/woman. In this case, the most valuable lessons that I learnt from James was achieving my individual career goals. I was raised in a family unit which had a strong proclivity to the study of science. Therefore, I have developed a fascination for science since my childhood period. This fascination is what enabled me to take a career in electrical engineering. During my study, I have scored highly in most units in my course. As a major in electrical and electronics engineering, I have tremendous potential to becoming a leading force in all walks of life. This four year undergraduate study in the university as enabled me to learn that engineering is one of the most vital disciplines which govern human life (Baine, 2004). This is because the study of engineering imparts the learners with knowledge, which is considered as a valuable insight to the global market. During my study in the university, I gained knowledge in various subjects including power electronics, electronic circuit design and power systems. In addition, I have also gained information with regard to the developing technology. For instance, I am well acquainted in software design and programming languages. Throughout my learning, I was always one of the top ranked students in the engineering department. At one point in my studies, I was ranked the first student out of twelve thousand students among 18 universities in California in the department of engineering. I was also among the small percentage of students who had a constant academic record. I successfully cleared my studies

Effect of Brand Equity on Consumer Perception of Brand

Effect of Brand Equity on Consumer Perception of Brand Brand equity plays an important role in the firms in creation and development of both product and company brand strategy. The study aim to analyze the relationship of different variables of brand equity with the purpose of providing the relationship between effectiveness of brand equity and customer perception of the brand the research focuses on the dimensions of brand equity which involve brand awareness, brand image, brand quality, brand loyalty and brand association However the researches examine relationship between dimension of brand equity and consumer perception of the brand Primary and secondary data source will be used so as to be able to achieve the objectives questionnaires will be constructed to provide answers to research question. Also interview and focus group will be among the secondary data In this study, eighty (1o0) questionnaires will be distributed, The study will make a survey for these dimensions of consumers based-brand equity and their perception of brand so as to determine the accuracy and validity of the research for current and future use. Key words: consumer perception on brand, brand equity, loyalty, image quality and association CHAPTER 1: INTRODUCTIO This chapter of the project present a brief discussion about background to the research ,followed by problem statement ,aim and objectives ,justification for the research methodology and conclusion of the chapter BACK GROUND OF THE PROBLEM Based on the rapid changes in the global market and high competition between firms or companies the concept of brand management has become more important .Because good brand management bring about clear different between products and services provided by different companies brand management is important because it ensure strong brand equity which help customers especially when customers need to purchase product or services. Concept of brand equity has received a great deal of research interest in the past 18 years and continues to be one of the most appealing fields of marketing for private and public sector firms. Brand equity issues are important in the design and development of a company and its product or service offerings(Keller ,2004) However academics have not achieved a widely accepted methodology of measuring firms brand equity or the effect of different variables of brand equity on the valuation of a brand. Researchers have also found that brands with high brand equity receive a considerable purchase price, even when a company has declared bankruptcy (Kaikati 2003) suggesting that high brand equity can provide rewards even when a company is in a poor financial position Brand equity is recognized in the name and symbols associated with a company and the very act of social responsibility is believed to be a significant driver for Building strong brand Despite many other factors that global and local brands of different products use brand equity as measurement of its effectiveness to their customers Prasad and Dev,(2000) presented some factors which are the simplest way for hotel industries to recognise and distinguish between themselves in the mind of their customers is through strong brand equity .(Low and Lamb,2000) also stated that in the service market the main brand is firms brand while the packaged goods market the main brand is seen to the product brand itself. As research shows a powerful brand enhance customers attitude and strength toward brand. According to (Keller, 2004) customer awareness and association influences attributes of perceived quality and finally result to brand loyalty especially when customers are satisfied with product or service they purchase. Strong brands allow its customers to have better perception of brand regardless either intangible or tangibility. Branding has been conducted for centuries as a means for producers to distinguish their goods against those of competitors by creating a recognizable and memorable image. Aaker, D.A Kumar and Day (2007) Kotler p (2002) states A brand is a name, symbol, design, or mark that enhances the value of a product beyond its functional purpose. The term brand equity focuses on the added value with which a brand endows Brands such as coca cola their brand equity is difficult to measure because the company extended their product with strong brand awareness. This is same as TBL drinks ( alcohol and non alcohol ) the company have extended their brand within the country and out of the country . Aaker, D.A Kumar and Day (2007) As far as brand associations are concerned researchers narrated a minimum of nine brand associations that can affect brand effectiveness toward consumer perception brand association communicate the approach or the meaning of product in specific term on how consumer needs can be fulfilled in any competitive environment Additional research has revealed that companies will pay a premium to acquire or merge with a competitor that has recognized high brand equity as a means of hedging against new product costs (Aker 2004) Purchasing a company or product line with high brand awareness has a high potential for carryover to the new parent company, as long as the brand name remains effective and consumers do not see a visible reduction in performance Researchers such as (Merrilless and Millers 2008)state that loyal customers who perceive higher brand image tend to act more favourably toward rebranding because when the company face any down fall they can make innovation or rebranding and improve some factors that will make the brand more known to create top mind and mind recall.Marketers should enhance some core peripheral brand concept to build up connections between the initial brand image to attract the target customers and this is importance especially when the competition is high Although several brands within different product and service categories used different method to measure brand equity .Also other researchers (Prasad and Dev ,2000:23)state that relatively limited research on brand equity within the hotel industry and other companies has been conducted and more others by different researchers where they shows some gapes from different research conducted which indicate the importance of strong brand equity on customers perception of the brand For the company to archive a sustainable competitive advantage in the marketplace one has to value the importance of building strong brand (Kim , Kim An 2003,Parasa and Decade 2000) this is by maintaining and improving brand to ensure customers satisfaction is high compared to what your competitors do Conclusively the most important or best way of building strong brand value and support product or service performance will is to ensure effective brand management and strong brand equity because if the brand management and brand equity is poor then it will have great effect to the customers as researchers suggest there should be effective brand equity to ensure that all the measurement of brand are active to avoid effects to customers especially when they make perception or decision of what brand to purchase. Therefore the company need to have effective brand equity because consumer perception on a brand is based on the brand equity (Kotler, P and Armstrong, 2002) THE PROBLEM STATEMENT The failure of companies in maintaining effectiveness of their brand which as a result it affect customers perception of brand this is because companies try to come up with different brand which keep them different from other competitors but some of them they fail to perform well despite that they have brand. While the failure of the company to build effective brand equity will actually leads to the failure in achieving the desired organization goals because even if the company have brand but if the brand can not compete then the firm will not do well. . This is because brand equity play an important role in maintaining customer loyalty and organization performance in the market place. So Having the brand itself is not enough the company should have strong brand effectiveness because brand equity have great effect on consumer perception of brand When reading through literatures researches shows different gaps regarding customer base brand equity in service industry and most focus on relationship between firm performances using brand awareness and image as a moderating effect. Also I noticed that most researches {Aaker (2001), Keller (2003), cob-walgren et al (2005), Lasser et al (2005), Yoo et al (2003) Yoo and Donthun (2001) surveyed these dimension of brand equity and determine their effect to the customers especially when the brand is not well managed More over due to the fast change in consumer wants and high competition has influence brand management to ensure better performance of the company because brand equity has great effect on consumer perception of the brand (kotler P. 2002). Therefore I have chosen to carry out this research to indicate the effectiveness of brand equity on customer perceptions of a brand and examining their effect on customer perception and organization performance. Accurate method of data collection will be primary and secondary data in which I will base on literature review, interviews and questionnaires to get the validity and reliability of the problem. PURPOSE OF THE RESEACH The project has to do with the effectiveness brand equity on customers perception of brand the main objective will base on the following: Determine relationship between brand awareness and customer perception of brand Analyze the effect of brand image to the customer perception of the brand Examine the relationship between brand quality on customer based- brand equity and their perception of brand Determine the effectiveness of brand association in brand equity to the customer perception of brand Analyze the effect of brand loyalty to customers and customer perception of the brand Lastly the findings will show or tell what dimension seems to have least or lower consideration when customers make perception about the brand .this will be used as one of the recommendation for this research for the companies and future research on what they should focus on for the future DEFINITIONS OF THE KEY CONCEPTS The following model demonstrates that brand equity is developed based on the five dimensions of brand loyalty, name awareness, perceived quality, brand associations, and other proprietary brands assets (example distribution system). How the brand performs on these dimensions is what leads consumers to develop an overall, intangible rating of brand equity. This equity then provides value to the consumer and the firm in the outlined ways. The model by Aaker was one of the first seminal works in the field of brand equity and led to future research in the area. KEY CONCEPT Figure: Aakers Brand Equity Model 2002. Brand: Kotler et al (2005, p.549) state that brand is a name, term, sign design or a combination of all of these factors that identify different product or marketers of any product or any service. According to (Kapferer (2004) a brand is a name that has power to influence a buyer he also said that these influences could be the result of strong brand association and relationship built up over time among customers or distributers. Brand Equity Aaker (2004) stated that brand equity is a set of brand assets and liabilities linked to a brand example brand name and symbols that add or subtract from the value provided by produce or services to a firm direct to its customers. Brand loyalty Aaker (2004) Brand loyalty is the attachment that customers has to the brand or is the consumers preference to purchase a particular brand in a product class and this is due to consumers awareness about the product or the quality and image of the product or customers satisfaction .all of these add to customers loyalty Brand image Keller (2005) Brand image is consumers perception about the brand or how they view the brand. Also brand image is symbolic construct created within the mind of consumers and it consist all the information and expectation that customers expect to get from a certain brand of Product or service Brand awareness (Aydin and zer, 2005).Brand awareness refers to the ability for a buyer to recognize or recall a brand is a member of a certain product category Rossiter and Percy (1987) state that brand awareness is essentials for communication because good brand awareness create top mind which help to make marketers work more simplified when customers are aware of the product . Without brand awareness no communication effect can occur for customers to buy a brand they must be aware of it. BREACK DOWN OF THE WORK The research consists of five (5) chapters. The first chapter based on brief discussion about background to the research, followed by problem statement, aim and objectives, justification for the research methodology and conclusion of the chapter The second chapter present the theoretical frame work with theories which are relevant to the study literature review has been structured in the following way starting by consumer behaviour ,brand ,brand equity conceptualization of brand equity brand equity in service industries and finally dimension of brand equity and conclusion of the chapter Chapter three presents the method which will be used in data collection. It explains the research design that has been used, also research approaches, data collection method, source of data, reliability and validity and lastly limitation of the research The fourth chapter present data analysis and result of the findings Finally chapter five deals with conclusion, recommendations and suggestion for the companies and future research, the references and appendix are presented at the end of the research CHAPTER 2: THEORETICAL FRAME WORK This chapter put together what other researchers have Witten about this topic which is addressed in the title. this include literature reviews from different research which will help to identify gaps and limitation from previous research also literature review help to add on the body of knowledge to support the problem oh hand CONSUMER PERCEPTION AND BEHAVIOR Consumer behaviour For better understanding about brand equity on customers perception about brands , it is necessary to start with consumer behaviour. Belch and Belch (2004) defined consumer behaviour as the process and activities people engage in especially when searching ,or selecting ,or purchasing the product ,it involve evaluating and disposing of product and services to satisfy their needs and desire. Dalqvist and Linde (2002) characterized consumer behaviour into four bases which include rational, learned, unconscious and social behaviour and they are represented in three ways KNOWLEDGE ATTITUDE ACTION Rational behaviour: (Dalqvist and Linde 2002) customers with rational behaviour, first they get some knowledge about the product and what in offers then they get attitude toward the product and finally they may act to buy or not to buy the product .This is usually when customers purchase expensive product Example cars (KNOWLEDGE ATTITUDE ACTION) Unconscious behaviour: consumers with unconscious behaviour start with an attitude toward the product this attitude may either be from emotional or feeling .then consumer find more information about the product and then get knowledge about it and finally they may choose to buy or not (ATTITUDE KNOWLEDGE,ACTION) Learned behaviour: this is when consumers do not plan their choice of product they do it by habit example of this habit is when buying a newspaper (ACTION KNOWLEDGE ATTITUDE) Social behaviour : consumers with social behaviour tends to choose theirs product as the result of social environment which they live in .the status, lifestyle and other influences they may influences the product they may buy ( ACTION ATTITUDE KNOWLEDGE) FACTORS THAT INFLUENCES CONSUMER BEHAVIOR DIAGRAM Cultural factors: this may include factors such as culture, subculture or social classes in which a consumer identifies his or her self with Social cultures :this may include factors such as family ,reference group, and consumer role and status example religious leader Like pastor Personal factors :this include factors such as lifecycle ,status, and age of consumers also the economic situation, occupation self-concept and consumer personality Psychological factors include perceptions ,motivational ,learning attitude and belief of consumers .These factors have great effect on consumer perception The above factors have great effect on customer perception of the product this is because people differ in geographical location and the norms and conduct differ so this can affect the purchasing of product due to customer perception CONSUMER BUYING BEHAVIOR According to sderlund (2001) consumers buying behaviour include attitude, intention, preference, strength and commitment of consumer to purchase a product. Consumers buying behaviour this may be called buying behaviour of the final product. . From the diagram above it shows stages that consumers pass through when they want to buy a product but these stages also may depend with a product and if its a first time customers to purchase that product (kotler p 2004) proposed five stages that consumers go through when they need a product, need recognition, information search ,evaluation of information, purchase decision , post purchase DIAGRAM Need recognition: this is when consumers define their need or their problem .this may be due to internal stimulus or external stimulus Example of internal stimulus is when you need a drink as a result of hunger .External stimulus arise due to many things example commercial on television about something my force or influence a certain need (Kotler, 2005) Therefore it is importance that marketers find out what stimulus attracts interest in their brand. Information search: (kotler p ,2005) this is when customers find informations from different sources based on their need example sources such as commercial source, personal source, and experiential source these sources are important to enhance knowledge and awareness of any available brand Alternative evaluation: this is where consumers evaluate and rank alternatives from the obtained information example of evaluation may base on quality price, warrant and package and other information Purchase decision: this is where consumers purchase product that they want, their perception may be influenced by unforeseen factors and attitude of others. Post purchase decision: this is when consumers compare their expectation and the actual perceive performance (Kotler et al (1999) stated that they get satisfied when their expectations are the same with the product performance Consumers behaviour may depend on type of the product consumer is buying Kotler (2001) designed a buying behaviour model which consisted of four different buyer behaviours. DIAGRAM Complex buying behaviour: when consumers buy a high quality brand and before making purchase they seek more information about it .This is high consumer involvement example when a person want to buy a car other electronic product like laptop they need significant differences between brands. Habitual buying behaviour: when customers purchase a product out of habit these customers have low involvement with the brand Variety seeking buying behaviour: when customers go around the shopping mall and experiment with variety of product Dissonance reducing buying behaviour: this is when customers are highly involved with buying product as a result of fact that is expensive or rare Example buying Apple laptop or buying a car like BMW FACTORS INFLUENCING CONSUMER PERCEPTION OF BRAND PERCEPTION: Perception is a process by which the information is received, selected evaluated, organised and interpreted by an individuals when they need to purchase product. (Kotler 2005). Factors influencing customers perception Diagram Influence by others: influences by others play an important role when one need to buy something .consumers have habit of consulting each other regarding a new brand that they need to purchase to seek their advice .some advice are very strong and help buyers to buy quality brand these influence my be from friends, cultural value behaviour and preference or socially like small group like family or membership group. So these influences can make someone buy a product which he or she was not planned to buy. (Derlund 2000) Quality: this is the strongest factors which consumers take into account when making their choice on what to purchase .According to (Uggla (2001) quality is an integrals part of brand identity. Price: is used as an exchange of product or services, price can be used as a reason for a choice of a certain product or service example guying at lower cost to escape financial cost or risk or highest product to get good quality. (Derlund 2000) price place and brand are the three important factors when deciding consumers purchase choice in every product. Advertising: the ain of advertisement is to create top mind and awareness to the target customers target consumer about the product or service. Advertisement is a major way of communication .According to (Aaker 2002) advertising, promotion and packaging empress are the key factors to influence customers to purchase your brand because advertisement create top of mind and brand recall. Packaging: this is designing the cover of the brand or product that will help to attract and influence customers (Kotler 2001) packaging is a form of advertisement in the sense that it sales duties such as attracting customers describing and selling the product. Convenience :the brand should have things that can convince buyers , conveniences of brand has significant effect on consumers because in a real sense no one can buy product which have no easy access or no store available ,sellers must create ways to customers to get product in easy way to avoid unnecessary cost (Lin and chang 2003). DETAIL ON BRAND: BRAND: Kotler et al (2005 p.5490) state that brand is a name, term, sign design or a combination of all of these factors that identify different product or marketers of any product or any service. According to (Kapferer (2004) a brand is a name that has power to influence a buyer he also said that these influences could be the result of strong brand association and relationship built up over time among customers or distributers. Brand is a means where sellers can be differentiated because everyone can produce a product but to make them different the branding is very important. (Jones and Slater 2003) They sum up these added value that develop from different experiences that customers may have from the brand which rise as the result of using the brand which could be as a result of consumer association with the brand Having strong brand companies not only could facilitate the differentiation of their product to with their competitors .but with branding companies are able to create confidence and loyalty in their firm performance (Halverson Revaz, 2006). IMPORTACE OF SRONG BRAND According to (Dave Dolak 2003) strong brand will create the following benefit amongst others Build name and brand recognition for your product or the company which may influence consumer buying behavior decision Build trust and emotional attachment to firm product or services Make purchase decision more easy and it will enable customers to have trust toward the brand and create belief as result they become loyal to your brand even without knowing the uniqueness of your brand Any strong brand can create the consumer attitude toward a particular product and services and the strength of such attitude is developed through experience with such brand A strong brand enjoys the benefit such as reduced competitive advantages, premium price, customer loyalty, profitability, reduced the perceived risk of consumers who are not so sure of their decision THE BRAND EQUITY Concept of brand equity has received a great deal of research interest in the past 18 years and continues to be one of the most appealing fields of marketing for private and public sector firms. Brand equity issues are important in the design and development of a company and its product or service offerings. However academics have not achieved a widely accepted methodology of measuring firms brand equity or the effect of different variables of brand equity on the valuation of a brand Aaker (1991) defined brand equity as assets and liabilities that add or detract value to a firm and/or its companies. Brand equity help to increase seals ,price premium and customers loyalty this is because brand equity comprises all the importance element of the brand example brand awareness , brand image , brand quality and other element .so when brand equity is strong it will help the company performance to be good and also influence more customers toward the product or services In other words brand equity can be said to be an asset or liability connected to brand name that adds or subtract value to the product This definition of brand equity can be widely described into other three ways which could be based on financial perspective which stress the value of brand to firm, or customers perspective which sees brand equity as the value of brand to consumers and the combination of the two The study focuses on customers perception .consumer based brand equity can be divide into customers perception which based on brand awareness, perceiver quality, image, loyalty and association and their buying behaviour DIMENSIONS BRAND EQUITY The following diagram illustrates the measurement of brand equity. Brand equity by reasserting the lack of tangibility and clear definition of the concept Brand equity is due to large sales and a sizeable advertising budget, since consumers are more likely to favour the larger brand names. Baldinger and Rubinson (2007) argued against the assertions of Ehrenberg by showing research that customer attitudes can be measured with some level of validity and that brands (large or small) do show a decrease in strength when observed over a long period of time DIMENSION OF BRAND EQUITY Aaker (2001) BRAND ASSOCIATION: Chen (2001) identifies the types of brand associations and examines the relationship between the characteristics of brand associations and brand equity. He uses the research of (Aaker 2001) to develop his model concluding that the underlying value of a brand name is often a set of 11 associations. Chen suggests classifying brand association into product and organizational associations and further sub-associations as outlined in his brand association model. Chen (2001) provides useable examples for the functional attribute associations and non-functional attribute associations to increase the readers understanding of the framework. He then conducts his research to determine the effect of brand associations on brand equity Apelbaum, Gerstner, and Naik (2003) highlight the difference in price provided by brand awareness and examine whether quality is as much a price determinant as brand equity. The authors study the variations in product quality between national and store brands from selected Consumer Reports lists and compare the use of premium pricing. As noted earlier, consumer beliefs about brand attributes and benefits can be formed in different ways. (Ian and Taylor 2002) Brand attributes are those descriptive features that characterize a product or service. Also brand benefit are the personal value and meaning that customers attach to the product or service attributes In general, the source of information creating the strongest brand attribute and benefit associations is direct experience. This type of information can be particularly influential in consumers product decisions, as long as consumers are able to interpret their experiences accurately. Word of mouth or other non-commercial sources of information (consumer organizations, the press, etc.) can also create strong associations (Ian and Taylor 2002). Many authors (Ian and Taylor 2002) as cited by Juan Carlos et al 2001)find that quality differences between national and store brands vary significantly across product categories and for 25 percent of product categories, the average quality of store brands is higher. In spite of this difference in quality, national brands receive a substantial price premium (30 percent on average) and when the quality of national brands is higher than store brands the price premium increases to 50 percent Both Aaker (1991) and Keller (1993) define brand associations as the information in the consumers mind linked to the brand consumers use associated to process and store information in their memories that can be used especially when they need to make decision on what to purchase good association of the brand will take organisation into customers consideration and it can be liked to trust which result to better organisation performance . BRAND AWARENESS Brand awareness can be referred as the degree of consumers familiarity with a brand (Aaker 2001 and Keller 2003 stated that brand awareness is a vital element of brand equity in which when the brand is well known it become important to the company since customers may be influenced by the brand (Rossiter and Percy 2007) brand is the ability of customers to distinguish the brand amongst other brand Keller (2003) Conceptualized brand awareness as a source of good brand recall and brand recognition .He went further to say that the recall is the ability of customers to remember a brand from their mind when the product class is made known Brand awareness is reflected in the consumers ability to identify the brand under different Circumstances (Keller, 1993). Also is considered as important in low involvement product categories .when it come to high involvement product like cars and other expensive and durable product its however likely that customers spend more time when they make their decision on what to buy so when that product is well known and all the specification are known and where to get also it become more convenience for the consumers and hence may customers may favor that particular brand According to (Aaker, 2001 p 34) there are three level of brand awareness namely: Brand recognition: is the ability of consumers to identify a certain brand amongst others that is aided as recall situation where bay a person is asked to identify a recognized brand name from a list of brand from the same product class Brand recall: is a situation where by a customer is expected to name a brand in product class, also it can be referred as Unaided recall as they are not given any clue from the product class Top of mind: this is referred as the first brand that consumers can recall among a given class of product Different researchers have seen brand awareness as an element that play an important role to both customer and the company ,to custom